I found this succinct article on Social Media Experts. If you read it an agree with me that this is what most social media agencies do then we’re on the right track. The Experts, Translated How well do brands really understand social? We heard a lot of buzzwords–and a lot of uncertainty. WHAT THEY SAID…
Tag: Social Business
SAP on using Social Media
MIT has published an interview with Mark Yolton, VP Communities and Social Media. SAP, being a large software vendors and technology leaders, obviously have to demonstrate their understanding and implementation of Social into their business. I have been following their efforts in building out a community of 3 million SAP customers, partners and employees as…
Information Age – Social and Enterprise Architecture
I recently presented at an Information Age Event – Social and Mobile Business. The topic was an interesting one – Enterprise Architecture for the Social Enterprise. Until recently, social media was focused within the marketing department without much interference or input from IT. However, we’re now seeing a lot more thought put to how IT…
Network Analysis – Enterprise 2.0 Workshop
I facilitated a workshop entitled “How to discover and use inherent relationships’ at the Enterprise 2.0 Summit. As part of that workshop, it was clear to me that there is significant work to be done to join up and create a successful Enteprise 2.0 delivery strategy. Network Analysis (or as it used to be called, Social…
Enterprise 2.0 Summit – Frankfurt (27th-28th October 2010)
I attended the e20summit in Frankfurt after submitting and being accepted to facilitate an Open Work space session. The conference was organised to discuss and and provide use cases and examples of the application of Social Media and Enterprise 2.0 within large enterprises. It turned out that there were a number of areas that were…